Choosing a brand name for your fashion business may seem easy. However, you may want a name that suggests luxury, feels uniquely Indian, or looks good on a clothing label and Instagram page. Once you begin to think about what you want your brand name to be, you may find that your desired name has already been taken or doesn’t suit the type of clothing you’ll be selling.
Your brand name will appear on your packaging, website, social media pages and product labels, so it’s important to put some thought into your choice. Choosing the right name for your clothing business in India will help customers understand your brand and the style you offer.
This guide will give you 100 fashion brand name ideas. They have been split up into different categories of clothing so if you’re looking to create a luxury fashion brand, Gen Z streetwear brand, ethnic wear brand or sustainable clothing brand you’ll find some ideas.
What Should Your Fashion Brand Name Include?
Your brand name should reflect the type of clothing you are offering and who your target market is.
For example, if you want to create a luxury fashion brand, you may want a name that sounds elegant. For a streetwear brand, you may want a bolder name, while a kids’ clothing brand may need something more playful.
Consider the following:
Easy to remember – Customers should be able to remember your brand name easily.
Easy to spell and pronounce – If your brand name is difficult to spell, customers may struggle to find your website or social media page.
Relevant to your brand – Ensure that your brand name makes sense for your niche of fashion, whether that be Indian ethnic clothing, everyday basics, activewear or designer clothing.
Flexible to grow – Don’t name your brand something that will only fit one type of clothing if you’re planning to expand.
Available to use – Before investing in labels, packaging and marketing, make sure your brand name isn’t already taken. Check its availability as a trademark, domain name and social media username.
Try saying your brand name out loud, writing it down and imagining it on a clothing label. If it works with all three you can consider it.
First Impressions Matter
Many times your brand name will be the first thing that potential customers see. They may see it while searching online, browsing social media or looking at an advert.
It can create the following:
Trust – A clear and professional brand name can create trust for your new business.
Memorable – A distinctive brand name can help customers remember your brand.
Feelings – Brand names can create feelings. Using words that evoke feelings of tradition, movement, simplicity or luxury can help you portray the feeling you want to create.
If you’re selling linen shirts, one brand may have a simple, natural name while another may have a bold, futuristic name. Neither is necessarily better; the choice should reflect your brand, visuals, price points and target market.
Your brand name will create expectations which should be backed by your products and customer experience.
Who This Guide Is For
This guide has been created to help aspiring fashion entrepreneurs find useful fashion brand name ideas.
They include names for:
- New fashion businesses who want to create a unique brand.
- Entrepreneurs looking for a brand name for a specific clothing niche.
- Founders looking for brand names that will work on their online clothing store.
- Business owners looking for names in different styles.
What You’ll Find in This Guide
1. Different Fashion Niches
Luxury brands will have a completely different target audience and visuals to a streetwear brand. The brand names have been divided into 10 categories so you can find names that fit with the type of clothing you want to offer.
2. Modern, Indian and Simple
Some brand names will have an Indian inspired theme based on the clothing or crafts. Whereas others will be more modern, simple or global.
3. Short Descriptions
Each brand name has a short description to show how it could fit your brand. This will help you find clothing brand names that reflect your brand’s personality.
4. Practical Tips
While this guide offers ideas, there are also a few practical points to consider before deciding on your brand name.
Remember these are just some creative ideas and you should perform the appropriate checks to ensure that the brand name isn’t already taken.
100 Fashion Brand Name Ideas
1. Luxury Fashion Brand Names
If you’re looking to create a premium clothing brand you’ll want a brand name that reflects that, sounds elegant and unique. These brand names would be great for designer clothing, occasion wear and modern luxury brands.
Best for: Designer clothing, premium womenswear, occasion wear and luxury fashion.
- Velmora – Elegant brand name for tailored clothing, designer clothes and premium collections.
- Aurevyn – Elegant and modern brand name for a luxury fashion brand.
- Orvielle – Elegant brand name for premium dresses and occasion wear.
- Elvare – Short and modern brand name for a minimalist luxury brand.
- Veylora – Elegant brand name for designer womenswear.
- Avenoire – Dark and sophisticated brand name for evening wear and formal clothing.
- Lorvessa – Soft and luxurious brand name for premium womenswear.
- Elarvyn – Modern brand name that could be used for any luxury clothing.
- Orelune – Simple brand name for timeless designs and elegant basics.
- Velissea – Flowy and sophisticated brand name for resort wear and occasion wear.
2. Streetwear and Gen Z Fashion Brand Names
Streetwear allows you to be more creative with your brand name. You can create something bold, unique or related to youth culture. These brand names would be great for oversized t-shirts, graphic hoodies, loose denim and limited edition releases.
Best for: Gen Z clothing, graphic clothing, oversized styles and urban fashion.
- Hushmode – Simple streetwear brand name.
- Static District – Urban brand name for graphic t-shirts and limited releases.
- Offgrid Theory – Independent brand name.
- Rebel Loom – Rebellious streetwear with a connection to clothing.
- Afterform – Modern brand name for experimental cuts and oversized clothing.
- Raw District – Great for distressed denim, graphic clothing and urban inspired clothing.
- Nocturn Club – Dark brand name inspired by nightlife.
- Mode Riot – Bold brand name for bold prints and statement pieces.
- Thread Static – Brand name relating to clothing and youth culture.
- Drift Theory – Casual brand name.
3. Indian Ethnic & Fusion Brand Names
There is lots of inspiration from Indian clothing. If you’re starting an ethnic clothing brand you may want a brand name that reflects this. However you don’t want to limit your brand to one collection.
Best for: Kurta, Saree, Fusion, Festive Wear, Handloom and Occasion.
- Roohira – Brand name inspired by India. Great for expressive modern ethnic clothing.
- Vastraya – Brand name inspired by ‘vastra’ meaning clothing.
- Sutravana – Brand name that suggests ‘threads’. Great for handloom and fusion collections.
- Rangvielle – Colour-inspired brand name. Great for festive clothing and printed clothing.
- Aabhrika – Elegant brand name for elegant ethnic clothing.
- Neelvastra – Blue inspired brand name. Great for Indian clothing and printed clothing.
- Iraavya – Soft and modern brand name for women’s ethnic clothing.
- Dhaagori – Inspired from Dhaaga (meaning thread). Great for clothing with a craft theme.
- Kora Sutra – Rough fabric inspired name. Great for traditional clothing with a modern twist.
- Rangmora – Colourful brand name. Great for printed clothing and festive clothing.
4. Sustainable & Slow Fashion Brand Names
If you’re creating clothing from natural materials, with ethical production or long lasting clothing you can create a brand name that reflects this. However your materials and production should back this up.
Best for: Organic cotton, artisan clothing, slow fashion and wardrobe essentials.
- Earthloom Studio – Natural materials with a textile theme.
- Kindred Fibre – Suggests thoughtful fabrics and clothing.
- Everweave – Long lasting textile brand.
- Verdant Form – Natural inspired brand.
- Rootwoven – Natural fibre and traditional weave inspired. Great for artisan clothing.
- Rewear Ritual – Brand name for clothing that can be reused.
- Moss and Thread – Natural and casual brand name. Great for earthy clothing.
- Nativweave – Natural and weave inspired.
- Slowkind Apparel – Suggests thoughtful production.
- Terrafold – Earth inspired. Great for minimalist clothing.
5. Women’s Fashion Brand Names
Women’s fashion can include a wide range of clothing. Consider what type of customer you want to target. If you’re creating a boutique for romantic dresses you may want a different brand name compared to if you’re creating workwear or modern co-ord sets.
Best for: Dresses, co-ord sets, boutiques, workwear and modern womenswear.
- Liora Muse – Feminine and creative brand name. Great for dresses and co-ords.
- Thea Bloom – Great for floral clothing and fresh everyday clothing.
- Virelia – Clean and versatile brand name. Great for casual clothing, dresses and premium clothing.
- Form and Fable – Brand name relating to clothing shape and story telling.
- Solenne Wear – Elegant brand name. Great for elegant dresses, workwear and premium basics.
- Avelune – Soft and modern brand name. Great for relaxed women’s clothing.
- Mira Velle – Elegant boutique themed brand name.
- Rosavyn – Romantic brand name. Great for romantic dresses.
- Evara Lane – Friendly and elegant brand name. Great for everyday clothing.
- Novelle Form – Suggests new ideas.
6. Men’s Fashion Brand Names
Consider what type of clothing you want to sell. Are you creating formal shirts, everyday t-shirts, premium knitwear or utility-inspired clothing? Your brand name should reflect this.
Best for: Men’s shirts, trousers, outerwear, smart-casual clothing and everyday essentials.
- Northvale – Classic and reliable brand name. Great for men’s essentials and outerwear.
- Slate Theory – Minimalist brand name suited to muted colours.
- Alder and Row – Established and tailored brand name. Great for shirts and smart casual.
- Modhaven – Modern casual brand name. Great for everyday men’s clothing.
- Varnell Studio – Design-focused. Great for premium shirts and knitwear.
- Greyward – Minimalist brand name. Great for muted clothing.
- Westmere Supply – Heritage-inspired. Great for casual and utility clothing.
- Formark Clothing – Brand name relating to clothing and structure.
- Oakline Wear – Simple brand name. Great for durable everyday men’s clothing.
- Bravern – Short and confident brand name. Great for modern men’s fashion.
7. Activewear & Athleisure Brand Names
Activewear brand names often work best if they relate to movement. If you’re creating leggings, training tops, running clothes or yoga clothes your brand name should be flexible to work with all types of clothing as you grow your business.
Best for: Gym wear, yoga, running, sportswear and athleisure.
- Motionkind – Movement and comfort inspired.
- Flexora – Flexibility inspired. Great for stretch clothing.
- Strideform – Movement and structure inspired.
- Align Theory – Great for yoga wear and studio clothing.
- Kinetrove – High energy invented brand name. Great for sportswear.
- Pacewoven – Athletic and fabric inspired.
- Formstride – Structure inspired. Great for training sets and running clothes.
- Movelith – Short brand name. Great for movement inspired.
- Active Vale – Outdoor inspired. Great for active lifestyle clothing.
- Enduryn – Suggests endurance.
8. Simple & Everyday Clothing Brand Names
Minimalist fashion is all about simplicity. If you’re creating simple t-shirts, neutral shirts, cotton essentials or capsule wardrobes you may want a brand name that is also simple.
Best for: T-shirts, cotton shirts, capsule wardrobes and everyday essentials.
- Plain Theory – Simple brand name.
- Formwell – Suggests thoughtful structure.
- Stillform – Quiet and simple brand name.
- Barewoven – Simple design and fabric inspired.
- Noma Form – Modern and design focussed. Great for versatile clothing.
- Less Theory – Less is more brand name.
- Softframe – Suggests soft fabrics and simple designs.
- Wearkind – Friendly brand name. Great for comfortable everyday clothing.
- Form and Field – Design and natural inspired.
- Neatloom – Great for quality basics and thoughtful textile designs.
9. Kids & Family Fashion Brand Names
Kids clothing brand names can be fun without being too hard to remember. If you’re creating baby clothes, toddler clothes or cotton clothing for children you may want a friendly brand name.
Best for: Babywear, toddler clothes, children’s clothing and family clothing.
- Little Loomers – Kids and textile inspired.
- Pip and Puddle – Fun brand name. Great for colourful kids clothing.
- Niblet and Co. – Friendly brand name. Great for baby clothes and toddler clothes.
- Tumbleberry – Fun and movement inspired.
- Mini Meadow – Great for cotton children’s clothing. Soft prints.
- Sprout and Stitch – Growing kids and clothing inspired.
- Pebblekin – Fun brand name. Great for baby clothes and toddler collections.
- Little Form Club – Suggests clothing for kids’ clothing shapes.
- Doodlewoven – Great for printed kids clothing.
- Mellow Cubs – Warm, friendly brand name. Great for casual kids clothing.
10. Modern & Unisex Fashion Brand Names
Unisex fashion allows customers to choose clothing based on fit, comfort and style. Your brand name can reflect this if you’re creating oversized shirts, casual trousers, neutral basics or other unisex clothing.
Best for: Unisex Clothing, Oversized, Modern Casual and Inclusive.
- Commonform – Versatile brand name. Great for versatile silhouettes.
- Otherkind – Individual and alternative brand name.
- Formless Studio – Experimental brand name. Great for experimental shapes and unisex clothing.
- Open Season Studio – Expressive brand name. Great for seasonal collections and casual clothing.
- Neutral Assembly – Co-ordinated and versatile brand name.
- Allform Collective – Versatile brand name. Great for different shapes and styles.
- Unfold Supply – Casual brand name. Great for self expression.
- Wear Elsewhere – Alternative brand name. Great for travel inspired casual clothing.
- Common Threadline – Shared brand name. Suggests clothing and connection.
- Modekind Studio – Fashion and friendly brand name.
Next Steps
Once you’ve found a brand name you like, it’s important to take the following steps to avoid issues later on.
1. Create a Shortlist of 5
Don’t just pick the first brand name that catches your eye. Create a shortlist of 5 brand names.
Consider:
- Does the brand name match the clothing you’re going to sell?
- Will your target market understand and remember it?
- Does it sound good when said out loud?
- Would it work with any new categories of clothing you may introduce?
Ask a few people that match your target market what type of clothing they would expect to see with each of your brand names.
2. Trademark Check in India
Even if your brand name sounds unique there could be an issue with trademarks.
Use the official IP India trademark search to check whether your brand name is already taken. Search for your brand name exactly, variations of the spelling and similar sounding brand names.
For clothing brands class 25 relates to clothing, footwear and headwear. Depending on your business you may have other classes.
You can start with the official IP India website and its trademark search resources. We recommend seeking professional help with trademark checks.
3. Domain and Social Media Check
Imagine finding the perfect brand name only to realise the domain name isn’t available. There may be alternatives, but it’s best to check early.
Check:
- A good .com or .in domain.
- Matching Instagram and Facebook profiles.
- A consistent brand name for your online store.
- Similar brand names being used by other fashion brands.
Try to keep the spelling the same across all platforms. A simple and easy to remember brand name will be easier for customers to search for and share.
4. Try it on Real Products
Sometimes brand names look great on paper but aren’t as good on product labels.
Create a few simple mock-ups to see how your brand name would look. Try adding your brand name to a t-shirt label, clothing label, shopping bag, website header and social media profile.
Make sure it remains readable at small sizes. If your logo needs too many embellishments to stand out consider simplifying.
5. Decide on Your Brand
Once you’ve decided on your brand name and completed the checks above, decide how you want your brand to look.
Decide on your colours, font, logo, photography style, packaging and tone of voice. These should all match.
For example, if you’re creating a premium ethnic brand, you may want elegant fonts and detailed product photography. If you’re creating a Gen Z streetwear brand, you may prefer bolder graphics.
Your brand should make your brand name feel like a natural fit.
How BIGBEANS Digital Can Help
Once you’ve chosen your brand name, you’ll need to communicate what makes your brand unique and help the right customers find you.
Having a clear brand strategy and digital marketing strategy can help.
We offer branding, graphic design, website creation and digital marketing. These services can help you build a consistent brand for your new fashion business. Get in touch to discuss your next steps.
